Project / La Mian Kitchen
Task / Logo & Visual Identity Design including stationery, menus, uniforms and all items required for a restaurant; Signage and Interior Graphics
Client / New Hong Kong Restaurant
Year / 2005
In collaboration with Q Jade Saw Architects
“La Mian Kitchen invokes the nostalgia of the ‘monsoon trade routes’ between Northern and Southern Asia. Its logo is a representation of the ‘Eternal Knot’ of brothers crossing paths at eating houses. A little bit Sino in interpretation and a little bit now, it carries the communal dining aesthetics of a contemporary midway stopover inn.”
La Mian Kitchen in Johor Bahru, Malaysia, serves handmade noodles in a typical shophouse. The logo visually merges the Chinese knot with the visual of handmade noodles, and is intentionally asymmetrical to keep the symbol from becoming static.
The logo is incorporated into the design of the wooden frame of the wall mirrors.