Project / DiverseCity—Kuala Lumpur International Arts Festival 2018
Task / New Logo and Visual Identity, Identity Guidelines
Client / Sunita Rajakumar
Year / 2018

The Kuala Lumpur International Arts Festival has been running for two years when we were brought in to strengthen the brand with a new logo and visual identity. We gave prominence to the name ‘DiverseCity’, as a brand to differentiate our event from many other Art Festivals in Kuala Lumpur and Malaysia.

The term ‘DiverseCity’ aptly sums up Kuala Lumpur city, a potpourri of people and cultures. Everyone was encouraged to contribute a ‘KL’ symbol based on their personal feelings about the city. 

VISUAL IDENTITY DESIGN

applications

The organisers sometimes receive poor quality visual materials from the artistes. Using the KL symbol as a graphic strengthens the visual impact of the publicity material. 

Name Cards and Website. Designed for digital applications, the KL symbol changes dynamically, displaying all its variations.

Website created by DiverseCity team.